Unified
Customer Intelligence
for B2B Teams Account Managers CSMs Finance Revenue Ops CXOs
Transition from reactive fire-fighting to proactive revenue generation. Deploy deep AI-driven intelligence across 100% of your accounts.
Why ImpactCraft?
Measurable outcomes
ImpactCraft's Unified Customer Intelligence demonstrably improves critical recurring revenue metrics
The problem
The hidden friction
Three structural barriers that trap B2B teams in reactive execution
the solution
ImpactCraft
Nerve center for customer intelligence
Data unification
Monitors every account
ImpactCraft scans and unifies data across multiple sources to build a unified view (a.k.a digital twin) of 100% of the customers in the portfolio
Internal systems
CRM, ERP, ticketing tools, and more
Customer communication
Emails, meetings, Slack and Whatsapp conversations
External sources
Customer website, recent news, investor reports
Synthesis
Analyzes every signal
AI agents detect patterns, sentiment shifts, and actionable insights across all your customer data to generate ready-to-act signals of various types
Issues
Friction points that needs to be addressed- Drops in usage or other key metrics, surge in tickets, dissatisfied stakeholders, and many more
Commitments
Promises made to the customer- a deck to be shared, meeting to be set up, etc.
Expectations
Stated or unstated needs that the customer expects you to fulfill
Appreciation
Moments of delight expressed by the stakeholders
Opportunities
Cross-sell/upsell opportunities identified from news and communications using curated usecases for your company
intelligent automation
Guides action
Intelligent AI agents help you solve problems and automate critical tasks so you can act with clarity and confidence.
Guidance
AI enabled problem solving agent that helps you resolve issues and guides you through opportunity capture
Company research
Conduct detailed desk reasearch about your customer using customized templates
QBR content automation
Generate QBR content at the click of a button- specify your time frame and our agent creates a ready to use report in seconds
the operating model shift
From Chaos to Clarity
ImpactCraft helps B2B organizations move from reactive, siloed operations to a unified, proactive, customer-centric model—powered by data and AI
Reactive fire-fighting
Teams spend most of their time addressing escalations and reacting to customer complaints, rather than planning ahead
Proactive and deliberate
Teams anticipate needs and issues—often before customers notice—by leveraging AI to analyze a stream of signals
Limited account coverage
Human-only coverage doesn’t scale. Each interaction takes time, making it infeasible to go beyond top-tier accounts.
100% account coverage
AI agents help teams work smarter and faster—saving time that can be redeployed to increase coverage
Ad-hoc expansion approach
Rely on gut-feel and individual heriocs for upsells
Scientific expansion approach
Boost expansion pipeline by systematically identifying and researching satisfaction and need signals using AI agents.
Opinion based collaboration
Leadership and cross-functional teams make decisions with limited data—leaning heavily on intuition
Fact based collaboration
Single source of truth about the customer drives better decisions across the organization
Innovative brands
Empowering B2B Innovators
Join the ranks of forward-thinking B2B brands that lead in innovation
